Velasquez Family Coffee
Minneapolis College of Art and Design | Fall 2018 | Client Project
Velasquez Family Coffee
Velasquez Family Coffee is a subscription based coffee company started by Guillermo and Cathy Velasquez to sell the high quality coffee grown by their family and friends in the mountains of Honduras. This ensures them a livable income and supports their effort to protect and enhance the precious cloud forest ecosystem where they farm.
Our Team:
Maria Camila Prada Torres - Project manager
Eleni Leventopoulos - Researcher
Logan Baxter - Strategist
Rob Stanley - Event Researcher
MCAD Scope of Work
Our aim is to identify areas of potential improvement and suggest strategies to support the growth of the VFC brand and community. We want to help VFC stand out and make connections based on their incredible story.
Our deliverables included information and beginning steps into the process of getting VFC into Latinx mercados or restaurants in the Twin cities, curated marketing strategies, and informational research on environmentally friendly product packaging.
Event with Dulceria Bakery
Pop-Up Event with local, inclusive, Latinx bakery
“If VFC focuses on community outreach and attending events to increase their community presences they can successfully grow and impact their local latinx culture while growing there sales and customer support.”
Packaging Report
As researcher, my task was to research and recommend new, environmentally friendly packaging for their coffee, ground and whole bean.
Objective : investigate environmentally friendly packaging options for VFC product
Key Results: provide VFC with the information and options so they can make an informed decision about new, eco-friendly packaging for their product
recycling options for current packaging
at home recyclable packaging
reusable packaging
compostable packaging
case studies